BS Media & Communication Studies

The BS Communication program offers a blend of theory and practical courses, including Public Relations, Advertising, Journalism, Visual Communications, and more. Students engage in extension lectures, seminars, and workshops by media professionals, gaining expertise and staying updated with industry trends. Practical experience through internships and projects prepares graduates for successful careers in Media & Communication.

Program Road Map

Year 1

Semester 1
  • English I
  • Pakistan Studies
  • Introduction to Mass Communication
  • News Reporting & Writing
  • Introduction to Broadcast Journalism
  • Computer Skills
Semester 2
  • English II
  • Islamic Studies
  • Introduction to Digital Media
  • International Relations
  • Feature, Column & Editorial Writing
  • Foreign Language
  • Speak Well
  • Foundation of Public Relations
  • Fundamentals of Advertising
  • Introduction to Sociology
  • Storytelling in the Digital Age
  • Introduction to Film & Theater Studies
  • Development Communication

Year 2

Semester 3
  • Media Laws and Ethics
  • Statistics
  • TV Production (News & Current Affairs)
  • Mass Communication Theories
  • Community Media
  • Documentary
  • Research Methods
Semester 4
  • Data Journalism
  • Contemporary World Media
  • Contemporary Issues in Politics & Economy of Pakistan
  • Specialization I
  • Specialization II
  • Specialization III
  • Specialization IV
  • Specialization V
Specializations
  • Professional Journalism (Electronic & Print Media)
  • Theater, Film & Television
  • Advertising & Public Relations
  • Digital Media and Entrepreneurship